FILA

Fila es una marca deportiva de origen italiano, creada por los hermanos Fila en 1911. Nacida como una marca de tejidos inspirados en su tierra natal, sus producciones estaban enfocadas a un textil de lujo incorporando utilidad y belleza estética. Con el paso de los años fueron creando sus propios diseños de prendas, hasta empezar a patrocinar a deportistas como Bjorn Borg, Ingemar Stenmark o el icónico Boris Becker. Aun teniendo su origen en el norte de Italia, desde los 80 Fila ha sido una marca muy arraigada a la cultura sportswear americana, siendo un estandarte para la juventud que veía su actitud y su estilo de vida reflejado en sus prendas.

Fila is an sportswear brand born in Italy, founded by the Fila brothers in 1911. Initially they were dedicated to the creation of fabrics inspired by their mother land, the productions were focused in a luxe fabric mixed with utiity and a beautifull aesthetic. As years passed by, they started to design their own clothing line, and also started to promote athletes from the likes of Bjorn Borg, Ingemar Stenmark or the iconic Boris Becker . Even though their originir are located on the north of Italy, From the 80's Fila has been a very ingrained brand on the american sportswear culture, becoming a pennant to the youth that saw their attitude and lifestyle mirrored on the pieces.