Primitive

In 2014 following Rodriguez's departure from Plan B, he produced a batch of 500 gold-colored skateboard decks for a one-off sale. After the entire batch sold in "two minutes", Rodriguez considered the process on a bi-monthly basis, but he realized that he was in need of an infrastructure to handle the process if it was to occur regularly. Netkin then presented the idea of "Primitive Skateboards" to Rodriguez and the suggestion led to a business meeting—involving all of Rodriguez's other partners in the Primitive brand—in which an agreement to establish the new brand as part of the Primitive business was finalized.[9]

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